Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

Do Alt and Title Attributes Help With SEO?

A highly talked about topic is the SEO world is, “Do Alt and Title Attributes Help with SEO?” Well to help shed a little light on this topic, I did some research and came up with a few good conclusions. I’m not suggesting these are 100% accurate but from my initial research they seem to be right on target. I welcome all other SEO experts to share their opinions on this topic by posting their comments – because as we all know, every little bit of information can help us all.

Well to start, I want to provide a brief introduction of each attribute to help you understand their “intended” purpose.

The alt attribute is, popularly and incorrectly referred to as an alt tag and is commonly misunderstood to provide a tool-tip for an image. Both of these are incorrect. First of all, the alt attribute is an attribute and not a tag. The alt attribute was always intended to provide alternative information about an element and is generally required for image and image maps and is not meant to be used to display a tool-tip. The alt attribute, can be used for the img, area, and input elements to help provide alternative information to users who cannot display that element in their browser. As an example, here is how you would define an alt attribute for an image: <img src=”imagepath.gif” alt=”this is our company logo”>. If the image is not displayed the text, “this is our company logo” will be displayed in the place of the image.

The title attribute, on the other hand, is meant to provide additional information about an element, which is displayed as a tool-tip by most graphical browsers. The title attribute can be used to describe any HTML element except for base, basefont, head, html, meta, param, script, and title.

An excellent use for the title attribute is to provide descriptive text within an anchor tag to let the users know where the link will direct them if they click on it. When the user places their mouse over the link, it will display a small tool-tip displaying the title text that you’ve provided. An example would be

So as you can see the alt and title attributes have different purposes but how do they affect SEO? This is the true question we all want to know and understand. Do they help with SEO or are they simply ignored by the search engines? I tested several different scenarios, all in Google, and after my research I’ve come to the following conclusions.

Alt attributes seem to be picked up by Google, whether or not there was a link within that element. Some SEO experts have mentioned that if there is no link, then the alt attribute would not be indexed… from my research I’ve found this to be false.

Going further, I noticed in one testing scenario, if there was an image with an alt attribute and a link to a completely other site, that other site was also indexed by Google when searching for the text within the alt attribute. It was difficult for me to verify this multiple times but I definitely verified it in one testing scenario.

I also took this one step further and analyzed my results with what Google Images was displaying. I immediately noticed that Google sometimes takes the alt attribute text and provides this text as the description for the image in Google Images, something that is very valuable to know and understand when doing SEO for your website.

In all of my testing scenarios, the title attribute do not seem to be picked up by Google and adding a link to that element did not seem to affect this result at all. If you really think about it, this makes complete sense. Since you can place title attributes in almost every element of a website, it would be very easy for a user to affect the search engines by keyword stuffing throughout their web pages, something that Google and the other major players do not want, hence why title attributes do not help with SEO.

In my opinion, you should use the title attribute to help with your user’s experience and not with SEO. Since tool-tips provide more useful information to the user about images, links, fields and much more, you will help your users to understand what is happening around the web page.

So from my testing I’ve determined that a title attribute is meant to provide tool-tips to the user for user experience, whereas the alt attribute is helpful in terms of providing alternative information to the user when their browser cannot display an image or input element and helping to increase the SEO of a website. My recommendation is to pay close attention to when, where and how you are using your alt attributes. If they help with SEO, then you should pay close attention to what you are adding.

When adding images always be sure to add an alt attribute to the code of each image. If you do not have one, then just specify a blank one, such as alt=”". Also, be sure to add alternative text that is relevant to that image, the content on that page and be sure not to specify an alt attribute greater than 100 characters in length, as this may be perceived as spamming.

I hope you find my brief overview on the topic of, “Do Alt and Title Attributes Help with SEO?” to be beneficial for you and your business. I’m sure one could dive deep into this topic, spending weeks determining the differences between how Google, Yahoo! and the other major search engines handle title and alt attributes with regards to SEO for a website.

I welcome all comments and/or feedback.

Michael Kors Shoes

Do you own a pair of Michael Kors?

If you are looking for elegance and sophistication in a shoe, Michael Kors has the design for you. Shoes are considered an accessory because it helps to complete an outfit. Whether you are dressing up to go out for the evening or you are just relaxing over a cup of coffee, you will enjoy the designs of Michael kors.

The Michael Kors collection works with several different designs and colors to perfect the comfort and style of each shoe he brings into the market. The basic colors of black, orange, burgundy, and brown are used so you can find the shoe that you like the best. The choices in footwear include sandals, pumps, wedge heels, boots, and more. You can find everything you need with the Michael Kors collection.

Shoes that are in style for you

Michael Kors has the shoe for any outfit and any occasion. Some of the shoes available that are the most versatile include some of the following below.

The McGraw leather boot. If you like your boots to go to your knees then this is the right boot for you. You can not only walk taller but feel sexy too. This boot is made from a soft cognac leather so it will be durable and dependable for a long time. With this type of leather, the more you wear it, the softer it will feel. It features a five-inch platform heel that you can wear for everyday or just on an occasion.

Every woman needs a pair of leopard print pumps for those occasional nights out. The leopard print pumps feature a peep toe and a graffiti design. It has a five-inch stacked heel.

Domino suede boots are a must have whether you want to wear a pair of jeans or you want to dress up. Slip these boots on to maximize your comfort. It has a stacked three-inch heel and is perfect for any occasion. Save these for a night out on the town when you do not feel like wearing tall heels and a dress. You can still look sophisticated when you wear these boots with jeans. Throw on a leather jacket to complete the look.

Out in Style

With Michael Kors collection you are going to find everything you need for everyday or for that special occasion or event. Go through your closet and organize your outfits so you know what you have and then you can go shoe shopping for your Michael Kors shoes.

A Short History of Sports Photography

The history of sports photography is tightly related to the trends of sport gaining popularity throughout human history. The technology of photography from the early 1800s onward leaped forward in bounds and aided an emerging media, sporting journalism.

The inspiration of athletics and sport in art can certainly be seen in the work of the ancient Greek masters of sculpture, however this type of expression was not as prevalent in modern sporting venues until the invention of wet-collodion and dry-plate photographic processes. These processes allowed for posed studio images on glass plates and tin-types, but were just not ‘fast’ enough for the ‘stop-action’ images we are used to seeing today.

As the 19th Century was coming to a close, in the 1880s scientific motion studies of athletes in action were produced in the United States and Germany, the technology was still not considered on the sporting field. This all changed with the advancement of photography and sports journals in the last part of the century. As the first sports journals began to appear around 1900, the public became more and more interested in the sports image, which often would include images of players on the tennis green, golfling or on the hunt for wild game.

In the history of sports photography the earliest of contributors were more concerned with the activities of the country elite, but by the end of World War I, readers of sporting journals were becoming interested in the professional athletes of American baseball and tennis. The majority of these early images were of prominent players in posed situations, giving te sense of action. Baseball players were posed with bat in hand at the plate, teams were lined up for group shots and so forth, however the ‘action’ shot was still not widely seen.

With the 1930s more and more images of athletes in action were appearing in magazines, assisted in their growth through camera systems allowing photographers shutter speeds up to 1/1000th of a second. This gave way to styles highlighting blurred subjects suggesting movement and ‘stop-action’ images of the athlete in activity. Photographers began adopting signature styles and the popularity of the genre began to grow rapidly as the public began to expect the excitement of seeing their favored athletes in ‘action.’

In 1954, Sports Illustrated – the vaunted digest of sports and athletics – premiered and suddenly the position of being a sports photographer became even more engrained in the public eye. The magazine highlighted the exploits and professional and amateur athletes the world over, increasing the need for the art form and those who practiced it. By this point, technology had more or less caught up with demand, with the advent of small, compact single lens reflex (SLR) cameras and the fast shutter speeds offered in the models. The history of sports photography is strongly tied to lens technology, as well, had advanced to offer the photographer a wide choice of methods to compress perspective and using depth of field for dramatic effect.